AI SDR
Ema's AI SDR is an always-on, high-performing sales development assistant designed to supercharge pipeline generation. Built for sales and marketing teams, this AI Employee automates the entire outbound prospecting workflow -- from lead sourcing and enrichment to personalized email outreach and follow-ups.
It enables businesses to book more meetings per AE at a fraction of the cost, all while continuously improving through built-in experimentation and smart deliverability management. Whether you are looking to expand into new markets or boost conversions from your current list, Ema's AI SDR ensures your team focuses on what matters most: closing deals.
This workflow is instantiated by copy, so any updates to the template will not retroactively change existing AI Employees built from it.
Key Features
- Targeted lead generation -- Identifies high-intent prospects using real-time signals, public data, CRM imports, and Ema's in-house scoring models. Combines contact, intent, and first-party data for precision targeting.
- Hyper-personalized messaging -- Crafts email sequences tailored to each lead's role, company, pain points, and buyer journey stage. Messaging reflects your tone, best practices, and product strengths.
- Self-learning campaign optimization -- Tracks key metrics like open and reply rates to test variations, identify winning messages, and refine future outreach strategies automatically.
- Smart email deliverability -- Built-in tools for domain health monitoring, list hygiene, email warm-up, and regulation compliance ensure your emails hit inboxes -- not spam folders.
- Multilingual and adaptive communication -- Connect with global prospects. Ema writes fluent, native-level messages in multiple languages and mimics your team's email style using past communications.
- Inbox-ready sequences -- Generates full email sequences per lead, including thoughtful follow-ups, links to case studies, and relevant CTAs.
How to Use
1. Create Your AI Employee
Click Create AI Employee at the top of the template page.
2. Define Your Target Audience
Specify your ideal customer profile, including industry, company size, job titles, and geographic focus.
3. Configure Messaging
Upload email templates, style guides, or past outreach examples so Ema can match your brand voice.
4. Enable and Test
Turn on your AI Employee. Review generated lead lists, email sequences, and campaign metrics in the dashboard.
Benefits
- Boost meeting volume -- Multiply qualified meetings per AE without adding SDR headcount.
- Reduce cost per opportunity -- Achieve significant ROI by replacing manual prospecting with intelligent automation.
- Stay on-brand and on-message -- Adapt messaging to reflect your company's voice and product positioning with ease.
- Scale globally with confidence -- Run multilingual campaigns across geographies, markets, and industries.
- Build a predictable pipeline -- Turn outreach into a repeatable, data-driven engine for top-of-funnel success.
Supported File Formats
- CSV (lead imports)
- DOCX or TXT (email templates, style guides)
- Public web content (for enrichment and buyer research)
- CRM integration (for lead sync and status tracking)