> Source: https://builder.ema.ai/v2/templates/content-generator-ai-employee
> Title: Content Generator AI Employee

# Content Generator AI Employee

The Content Generator AI Employee is built from the **Content Generator** curated template (category: Marketing). It is a form AI Employee (AIE): you submit a content brief, and it drafts marketing content — blog posts, social copy, email campaigns — then runs a second pass to refine the draft for brand voice, SEO, and formatting before returning the publish-ready version. It produces on-brand content in minutes and scales output without proportionally scaling headcount.

## Workflow

The template ships a two-agent workflow that runs left to right:

Node

Agent type

What it does

Draft Content

`document_agent`

Generates content from the brief, following the requested format (blog post, social media, email) and tone.

Refine & Format

`custom`

Reviews the draft for brand-voice consistency, SEO, and formatting, applies your brand guidelines, and outputs the final publish-ready version.

A `start` node feeds the content brief into the graph, and a `publish` node exposes the final content. The edges run `start → draft → refine → publish`.

Because this is a form AI Employee, there is no chat welcome message or conversation starters — you trigger it by submitting the brief rather than chatting.

## Starting configuration

The template clones in with this configuration, which you can change in the builder:

-   **Model selection** — Let Fusion Pick (EmaFusion™ chooses the model per request).
-   **Optimization priority** — Most accurate.
-   **Conversation context** — disabled (this is a single-submission form workflow, not a chat).
-   **Feedback** — enabled, with thumbs-up / thumbs-down reasons and free-text comments.

**Recommended data sources:** connect your brand guidelines, style guides, and content examples so the agent produces on-brand content.

## How to use

After you select **Use template** and the AI Employee opens in the builder:

1.  **Set your brand voice.** Edit the Draft Content node's Instructions with your brand voice guidelines and content standards. Connect your style guide and past content as a Knowledge base so the draft matches your voice. See [Knowledge bases](/builder/v2/core-concepts/knowledge-bases).
2.  **Configure refinement.** Edit the Refine & Format node's Instructions with your specific SEO and formatting requirements.
3.  **Publish and submit.** Publish the workflow, then submit a content brief — including the format type, target audience, and key messages — and receive the refined output.

> [TIP]
> Be specific in the brief. The clearer the format, audience, and key messages you submit, the closer the first draft lands to publish-ready. Run a few sample briefs after cloning and tune the Refine & Format Instructions until the output consistently matches your house style.

## Example inputs

-   "Blog post, 800 words, for SaaS operations leaders, on reducing support backlog with automation. Mention our case study with a fintech customer."
-   "LinkedIn post announcing our Q3 product release; confident but not salesy; include a clear CTA to the changelog."
-   "Three-email nurture sequence for trial users who haven't activated, leading with the time-savings angle."

## Related

-   [Agent reference](/builder/v2/agent-reference) — the [Document Writer](/builder/v2/agent-reference/document-writer) and [Custom](/builder/v2/agent-reference/custom) agent types.
-   [Knowledge bases](/builder/v2/core-concepts/knowledge-bases) — connecting your brand and style source material.
-   [Templates overview](/builder/v2/templates) — the full curated template list and the clone flow.